Superdrug Mobile
Creating a mobile brand from scratch
Brand Guidelines / POS Design / Packaging Design / Animation
My Role
My reponsibilities on this project were hugely varied. I met with Superdrug and Three Mobile's Beta branding agency to help develop the brand. From that I wrote the brand guidelines, produced the SIM design, packaging design and the POS design. I now support Superdrug Mobile day to day with online activity, producing animations and on going POS designs.
Brand Guidelines
A big part of this project was producing the brand guidelines. I worked with Superdrug and their external agency to come up with the look and feel of the brand, the colour pallete, the typography and put this all in to a digital booklet that I then presented to Superdrug.
